OUR CRITERIA

As a private fund we are flexible in the way we approach investments but we always look for:

• UK headquartered companies.
• Capable people we can trust.
• Exceptional customer service.
• A clear and defendable competitive advantage.
• A sizeable and clearly defined target market.
• A global perspective.
• Efficient operations.
• Engaged and motivated employees.
• An emphasis on growth and long term success.
• A profitable underlying business model.

We sum up what we look for in our initial assessment of a business using the acronym MIRACLES. Click on the link to find out more.

What we like in equity investments:

• Start-ups and early stage business with a game-changing product or strategy targeted at a substantial market sector.
• Businesses growing an established business model.
• Businesses acquiring key assets – premises, equipment, intellectual property.
• Businesses making acquisitions, but only logical integration of competitors or the supply chain. We do not finance diversification strategies.

What we are not looking for:

• Start-ups focussed on small niche sectors unable to support an early profit target of £1 million+.
• Businesses dependent on licences, franchises, brands, intellectual property or other business-critical resources owned by others and capable of revocation. We would consider assisting a business wishing to buy out those external interests.
• Businesses over-dependent on one or two customers or suppliers and with few realistic alternatives.